Agenda

Welcome

Introduction

Superheroes in the Making

• Pick your Superpowers!
  
• Early Mover Advantage!

Superfounders & Unicorns

• Definition
• Summary
• Characteristics

• Presentation about the unicorn characteristics applied to a small size dental lab!

Elevator Pitch

Elevator Pitch:

• An elevator pitch is a max. 30-second, persuasive introduction to spark interest in what you do.
• Examples
• Formula

Re-Introduction

Break

Case Photography

Lunch

Content Creation for Social Media Posts

Create Your Own Social Media Content

Social Media Content:

1. Create for one week.

• 2) Create visuals
• Create Your Own Social , Tag-line, Own

Web-presence

Sites

• Web-sites
  • IDT Dental Laboratory
  • Prestige Dental Laboratory
  • Winter Springs Dental Lab
  • Gro3X
• Landing pages

2:00 - 3:00 pm

Leverage

Aidite Cloud

• Work on

Meet John:

• GetMagic
• Google Meet
• Google Sheets

From Startup to Exit

Summary of Today's Tools & Learnings

Break

Walk to Restaurant

Meet in Lobby by 6:45 pm
0.4 miles, 9 min walk
Havana Vieja
944 Washington Ave,
Miami Beach, FL 33139

Recap Day 1

Turning Tech into Emotion

• Reframing: Turns the projector into a poetic time machine.
• Evoke Emotion: “Carousel” stirs nostalgia, unlike the functional “wheel.”
• Symbolism: It reflects life’s cycles and cherished memories.

Context:
The Magic Wand of Perception

Rory Sutherland:

• Perception Shapes Value: Customer experience can be transformed by shaping perception, not just by improving the product.
• Context Creates Magic: Marketing that leverages context adds subjective value beyond tangible features.

Feelings:
The Only Impressions that Last

Maya Angelou:

• "People will forget what you said, people will forget what you did, but people will never forget how you made them feel."

Entering Comfort Zones

Marketing Salience leads to Brand Salience:

• Marketing is the oxygen of a business—essential for brand salience and trust. Since people buy from those they know and like, consistent marketing keeps a business visible and competitive. Cutting it off leads to fading awareness and lost opportunities, while sustained efforts drive long-term success.

Summarize:

Break-Out:

• Form two teams and summarize the three messages into to one concise marketing definition! (10 min)

Increased FTC Compliance

FTC

Break

Aidite New Product Update

More Tools

• Generative Videos

GOOGLE REVIEWS

AI-ASSISTANT

EMAIL-BLASTS

PRINT-ON-DEMAND

REVIEW REQUESTS

Mental Accounting

Expenses or Investments?

• Growth Budget (3.5% of revenue)

Amplifiers

Merchandise and Stickers

• It works!!!
• Stickers

Automations

• Arrival Notifications (Google Sheets)
• Google Review requests
• Welcome letter (new customers)
• Awareness campaigns (existing customers), e.g. Aidite Cloud
• Digital ads campaigns
• Funnels
• VoiceAI
• ChatBots

Apps

• ChatGPT
• HubSpot
• Photoroom
• Google Meet
• Google Sheets
• Google Drive
• Loom
• CapCut
• Mimic

Virtual Photo & Video Shoots

• Fal.ai (FluxLora)
• HeyGen

Video Courses

• Online Courses